One of the essential components of strategy formulation is the ability to forecast the state of one's industry in the future. With a fair amount of certainty about the future, managers can use a standard set of tools and analysis to formulate a strategy that best suits their company. However, in reality, the future is […]

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In a perfect world of strategy theory, one would start by analyzing the existing industry structure and then proceed to formulate a unique position for his/her business. This would involve deciding on how to compete in the market place and designing a unique set of activities that would enhance and synergize the envisioned competitive position. […]

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