One of the essential components of strategy formulation is the ability to forecast the state of one's industry in the future. With a fair amount of certainty about the future, managers can use a standard set of tools and analysis to formulate a strategy that best suits their company. However, in reality, the future is […]

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Many industries experience prolonged periods of rapid change before settling to a more stable market structure. The changes may be exogenous in nature, arising from shifting competitive dynamics, technological advancements, etc. Companies may also experience voluntary and involuntary internal transformations, such as changes to company's management, installation of new equipment, etc. When these prolonged periods […]

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